Presentation
PART 2: Accelerating the Continuous Improvement of Existing Connected Medical Devices Using Three User Thursdays and Product Analytics
Event Type
Oral Presentations
TimeThursday, June 9th11:00am - 11:30am EDT
Location
DescriptionTraditionally, once a medical device is launched and goes into broad use, it’s not possible to get detailed and timely data about the actual usage of that product by patients and providers. But with the rapid rise of connected medical devices, Software as a Medical Device (SaMD) and digital therapeutics (DTx), this historic constraint is eroding through the integration of product analytics tools and techniques into medical devices.
Product analytics is an integrated set of data about your users’ behaviors that allows you to analyze these behaviors both at the level of the individual user and in aggregate to gain insights about larger patterns and trends. While extensively used in many other domains of interactive products, the use of product analytics in MedTech is still fairly nascent but holds tremendous promise to help turbocharge an evolution towards the frequent release of medical devices.
In the context of existing SaMD, DTx, and connected medical devices, product analytics adds value in 3 different areas:
● Continuous enhancement through ongoing design and development
● Device operations and end-user support
● Helping users better use their device and improve their health outcomes
As with many areas of innovation and quality improvement, the better the data that’s available to the product design and development team, the more the team can accelerate the product development process resulting in a better product. Ultimately, product analytics holds the promise of accelerating frequency of releases of product enhancements into both various phases of testing, as well into use by existing medical devices in the field. While not a silver bullet, the types of insights this technique provides can provide data that empowers medical device product teams to steadily improve the quality and user experience of medical device software.
To answer the next question that comes from many Human Factors and User Experience professionals working in MedTech…. Yes, there are steps that can and must be taken to ensure that new risks of harm are not created when adding product analytics to the stew of medical device product tools and techniques.
Product analytics is an integrated set of data about your users’ behaviors that allows you to analyze these behaviors both at the level of the individual user and in aggregate to gain insights about larger patterns and trends. While extensively used in many other domains of interactive products, the use of product analytics in MedTech is still fairly nascent but holds tremendous promise to help turbocharge an evolution towards the frequent release of medical devices.
In the context of existing SaMD, DTx, and connected medical devices, product analytics adds value in 3 different areas:
● Continuous enhancement through ongoing design and development
● Device operations and end-user support
● Helping users better use their device and improve their health outcomes
As with many areas of innovation and quality improvement, the better the data that’s available to the product design and development team, the more the team can accelerate the product development process resulting in a better product. Ultimately, product analytics holds the promise of accelerating frequency of releases of product enhancements into both various phases of testing, as well into use by existing medical devices in the field. While not a silver bullet, the types of insights this technique provides can provide data that empowers medical device product teams to steadily improve the quality and user experience of medical device software.
To answer the next question that comes from many Human Factors and User Experience professionals working in MedTech…. Yes, there are steps that can and must be taken to ensure that new risks of harm are not created when adding product analytics to the stew of medical device product tools and techniques.